Thursday, March 29, 2007

Is Less Red Really Green?

WalMart has received a great deal of positive press and support recently having announced plans to improve the energy efficiency of their retail locations and reducing their carbon footprint through improved fuel efficiency in their shipping fleet. Everyone seems pretty pumped to have WalMart onboard in the emerging Green economy. Everyone, that is, except Stacy Mitchell.

Check out this article posted on Grist for Stacy's view. Really an interesting point. Are WalMart and other Big-box retailers responsible for carbon emissions caused by consumers having to drive further to get to their stores? Even if they're not responsible for the emission, can their business model ever been applauded for "green" thinking, when the big picture still puts them in the red? Afterall, is a desire to cut costs of energy and fuel really a green notion, or is it just another way for WalMart to cut costs and continue to grow? Check out the del.icio.us links on US Driving, Big-Box Retail, WalMart and Stacy Mitchel for more information from both sides about WalMart Sustainability and US fuel consumption.

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